The traditional marketing media of television, radio and newspapers may remain but the new BIG thing to take everybody by storm is the Social Media!
Within America, marketing analysts now feel that you can target more than half of the country's population between MySpace and Facebook and nearly 80% on 46 other social media sites!
Facebook, MySpace and Orkut are a dream cum true for marketers! It is allowing them to fulfill their dream of directly targeting the customers and the best thing is that the flow of information is both ways. The firms are able to understand people's preferences by the groups they are joining, causes they are fighting for or the sort of quizzes they are taking. This is also helping the adverts to be made more focused and customized!
The Social Media is allowing marketers a global coverage. Now a customer anywhere around the world can know 'Whats happening?', 'Whats Hot and Whats Not' sitting in the comfort of his own home.
Social Media sites are also encouraging and helping the rapidly growing trend of Online Shopping!
And how can I forget! Its bringing people closer to the celebrities. Now a person can write on Paulo Coelho' blog, can ask Roger Federer questions and wish Serena Williams best of luck!
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